Strategic Positioning of Outdoor Signs
Outdoor signs are powerful tools for capturing attention, guiding customers, and reinforcing brand presence. R.J. Marx provides the same in Green Bay, Oshkosh, WI, Appleton, Fond du Lac, Neenah and surrounding areas.
The key to maximizing their impact lies in thoughtful placement that balances visibility, relevance, and compliance.
- Prioritize Visibility and Readability
Position signs where they can be easily seen without visual obstructions such as trees, poles, or competing signage. Ensure the text size and contrast are sufficient for quick reading from the intended distance. For high-traffic roads, place signs perpendicular to the flow of traffic so drivers notice them in their peripheral vision.
- Consider Audience Movement
Think about where your audience is coming from and how fast they’re moving. For vehicle traffic, advance positioning before key turns or entrances is crucial. For pedestrian areas, signs should be at eye level and within natural sightlines, such as at crosswalks or near doorways.
- Leverage High-Impact Locations
Corners, intersections, and entry points are prime real estate for signs. These spots naturally slow down people or vehicles, increasing the likelihood of your message being absorbed.
- Align with Lighting Conditions
If your sign will be viewed at night, position it where artificial lighting already exists, or ensure it has its own illumination. Avoid placing signs where glare from the sun or headlights can obscure visibility.
- Respect Regulations and Safety
Check local zoning laws and permitting requirements before placement. Improperly positioned signs can lead to fines or removal. Also, avoid blocking driver sightlines or pedestrian pathways.
- Complement Brand Strategy
Ensure placement reinforces your brand identity—consistent positioning near your storefront can create a strong mental link between the location and your business.
- Test and Adjust
Monitor how your sign performs over time. If engagement seems low, adjust its angle, height, or distance from traffic flow.Well-placed outdoor signs work like silent salespeople—always present, always visible, and strategically guiding customers your way.
We’d love to hear from you— call or email us to discuss!
