Signage Design Tips for the Best Readability and Brand Awareness!
Creating effective signage is crucial for enhancing readability and promoting brand awareness. R.J. Marx provides outdoor signs in Green Bay, Fond du Lac, Oshkosh, WI, Appleton, Neenah and surrounding areas.
These are some key tips to achieve the best results:
Readability
Simplicity:
Keep your message concise. Too much text can overwhelm viewers and reduce readability.
Font Choice:
Use clear, legible fonts. Sans-serif fonts are generally easier to read from a distance than serif fonts.
Avoid overly decorative fonts that can hinder readability.
Font Size:
Ensure the text size is large enough to be read from the intended viewing distance. As a rule of thumb, letters should be at least 1 inch tall for every 10 feet of viewing distance.
Contrast:
Use high contrast between text and background. Light-colored text on a dark background or vice versa enhances readability.
Avoid color combinations that are hard to distinguish, like red on green or yellow on white.
Spacing:
Adequate spacing between letters, words, and lines of text (known as kerning, tracking, and leading) improves legibility.
Visual Hierarchy:
Use different font sizes, weights, and styles to create a clear hierarchy, guiding the viewer’s eye to the most important information first.
Brand Awareness
Consistency:
Use consistent colors, fonts, and styles across all signage to reinforce brand identity. This creates a cohesive and professional look.
Brand Colors and Logo:
Incorporate your brand’s colors and logo prominently. Ensure the logo is high-resolution and positioned where it’s easily seen.
Unique Design Elements:
Utilize unique shapes, icons, or other design elements that are associated with your brand. This helps in creating a distinct and memorable visual identity.
Quality Materials:
Invest in high-quality materials for durability and a professional appearance. Quality signage reflects positively on your brand.
Placement:
Position signs strategically to maximize visibility and impact. Consider the line of sight and the natural flow of foot or vehicle traffic.
Call to Action:
Include a clear call to action (CTA). Whether it’s directing to a website, encouraging a visit to a store, or promoting a special offer, a strong CTA drives engagement.
By focusing on these tips, you can create signage that not only captures attention but also strengthens your brand presence effectively.
Should you have any questions, feel free to give us a call.
