5 tips on choosing banner designs
Creating effective banner designs requires a combination of creativity, strategic thinking, and design principles. R.J. Marx provides banner printing in and around Fond du Lac, Appleton, Green Bay, Neenah, Oshkosh, WI.
Whether you’re designing a digital banner for a website or a physical banner for an event, these five tips will help you create visually appealing and impactful designs: 
- Clear and Concise Message: Banners are often viewed from a distance or in passing, so your message needs to be clear and concise. Use minimal text to convey your main message, focusing on key information like the event name, date, location, and a compelling call to action. Avoid cluttering the banner with excessive text that can overwhelm viewers.
- High-Quality Imagery: Visual elements are crucial in grabbing attention. Use high-resolution images that are relevant to your message. Whether it’s a product, an event, or a promotion, ensure that the imagery is of good quality and reinforces the banner’s purpose. If using photos of people, make sure they’re well-lit and engaging.
- Color and Contrast: Colors play a significant role in attracting attention and conveying emotions. Choose a color scheme that aligns with your brand or event, and ensure there’s enough contrast between text and background colors to enhance readability. Contrasting colors make text pop and are easier to read from a distance.
- Typography: Selecting the right fonts is essential for legibility and conveying the right tone. Choose a font that is easy to read, even from a distance, and matches the style of your brand or event. Use hierarchy in typography to highlight important information like headlines and dates. Avoid using too many different fonts as it can lead to visual clutter.
- Whitespace and Composition: Don’t overcrowd the banner with too many design elements. Embrace whitespace to create balance and guide the viewer’s eye to the most important elements. Use a grid or a structured layout to organize the content and maintain a clean and professional appearance.
Bonus Tip: Responsive Design (for Digital Banners): If designing banners for digital platforms like websites or social media, consider responsive design principles. Ensure your banner looks good on various devices and screen sizes. This might involve creating different versions of the banner optimized for desktop, tablet, and mobile viewing.
Remember that the effectiveness of your banner design depends on its ability to communicate the intended message quickly and effectively. Regularly test and gather feedback on your designs to make improvements and adjustments as needed. Please call us without any hesitation.
